About Us

Euroski was formed in 1973 as a wholesale company to Eurosport Ltd., Its sister company. It realised the need to specialise in snow skiing in the winter and rollerskiing in the summer.



Alpina soon became their main supplier of ski equipment. Euroski soon followed and worked closely with Alpina Sport Corporation, the specialist in cross-country equipment in the USA. Other suppliers like Salomon, Fischer, Atomic and Madshus soon approached us to make us the main suppliers of cross country equipment in Britain.

Vanessa, seen below, on Euroski’s indoor ski slope, which was very popular with young skiers.

In the summer time we supply roller skis and inline skates to the British armed forces, clubs, and top British racers for training. We manufacture Lycraâ„¢ racing suits for many of the racing teams, which are made to measure in team colours. We were sponsors of the British Olympic team development squads, and Susnord Junior Racing Club in Sussex. We are also a major supplier of the British Army and RAF Racing Teams.


After a short illness, the doctors recommended Tom should take a holiday, and for his support was invited to join the British Olympic cross country team in 1994 for the Norwegian Olympics with Spud Leaning, the director of the British teams. It was a wonderful experience for Tom to be with all the top skiers from all over the world competing. Since then, Euroski has expanded to be considered the number 1 in the UK for cross-country and roller skiing.

To the right is a picture of Peter Young, a blind X/C Skier at British Ski Trade Show at Harrogate. Seen displaying sponsored Alpina X/C Ski Boots, he is the only person who has won a gold medal for Britain in skiing (as far as we know)!


We now have a sister company outlet in Brighton, called BoardroomTech.com, which specialises in snowboards and also services and waxes ski equipment. They also provide a hire service for ski clothing to schools and colleges.